Privacy Policy

Last Updated: January 2026

Channaford.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website channaford.com (the "Site"), which primarily focuses on William Hill betting content and affiliate services.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, phone number, and other identifiers you voluntarily provide.
• Technical Data: IP address, browser type, operating system, pages visited, and time spent on pages.
• Cookies: Small data files stored on your device to enhance user experience and track affiliate conversions.
• Usage Data: Information about how you interact with our Site, including clicks, referrals, and engagement metrics.

How We Use Information

We use the information we collect for the following purposes:

• Conducting analytics and tracking affiliate commissions from William Hill and partner operators.
• Personalizing content and improving Site functionality.
• Sending promotional emails and newsletters (with your consent).
• Detecting fraud and ensuring security.
• Complying with legal obligations.

Cookie Policy

Our Site uses cookies to enhance your experience. Cookie types include:

• Essential Cookies: Required for Site functionality.
• Analytical Cookies: Track user behaviour to improve our services.
• Affiliate Tracking Cookies: Monitor referrals and conversions for commission purposes.
• Marketing Cookies: Enable personalized advertising.

You may opt out of non-essential cookies through your browser settings. Please note that disabling cookies may affect Site functionality. For detailed cookie information, refer to your browser's help section.

Third-Party Links

Our Site contains links to external websites, including William Hill and other gambling operators and affiliates. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their respective privacy policies before providing any personal information. Your use of third-party sites is governed by their terms and policies, not ours.

Your Rights

Under UK Data Protection Law (including UK GDPR), you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (right to be forgotten).
• Restrict processing of your data.
• Object to processing for marketing purposes.
• Request data portability.
• Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Affiliate tracking data is typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: privacy@channaford.com

We will respond to your request within 30 days in accordance with applicable data protection regulations.